Planting Hope for Future Generations with Dentsu Global Services

Dentsu Global Services (DGS) is a global capability within Dentsu that delivers integrated and agile services across the network, including modern cre Read more

× Large View

Project Update 3

Gallery Image
Gallery Image
Gallery Image
Gallery Image
Gallery Image

Project Update 2

Gallery Image
Gallery Image
Gallery Image
Gallery Image
Gallery Image
Gallery Image
Gallery Image
Gallery Image
Gallery Image
Gallery Image
Gallery Image
Gallery Image
Gallery Image
Gallery Image
Gallery Image

Project Update 1

Gallery Image
Gallery Image
Gallery Image
Gallery Image
Gallery Image
Gallery Image
Gallery Image
Gallery Image

Digital Forest

Forest with 6,000 Trees planned

Want to plant your tree now?

Plant a Tree @ 299

Trees Planted

Pomegranate Tree

Pomegranate Tree

Planting Hope for Future Generations with Dentsu Global Services

Dentsu Global Services (DGS) is a global capability within Dentsu that delivers integrated and agile services across the network, including modern creativity, media optimisation, and customer experience transformation. As a sub-organisation of Dentsu, DGS brings together skilled experts from key delivery hubs such as India and the Philippines to support Dentsu’s Creative, Media, and Customer Experience Management (CXM) businesses with high-quality, scalable solutions.

Through its Corporate Social Responsibility (CSR) initiatives, DGS extends its commitment beyond business performance to environmental stewardship. Tree plantation initiatives are undertaken on behalf of its employees and customers, reflecting a shared responsibility toward protecting and restoring the natural environment. These efforts contribute to improving air quality, enhancing biodiversity, and supporting ecological balance.

Planting trees also symbolises DGS’s long-term commitment to building a healthier and greener planet for future generations. By integrating sustainability into its CSR programs, DGS demonstrates its belief that responsible growth goes hand in hand with caring for the environment, communities, and the world in which it operates.

 

Project Planning & Execution

No of Trees: 6,000 Trees

Plantation Location: Supa, Parner, Maharashtra 414301

Plantation Duration: January 20, 2026 to February 18, 2026

Name of Species: Apple Ber, Pomegranate.

Species Selection & Its Benefits

The project emphasises planting native and locally suited tree species to ensure high survival rates, long-term ecological health, and alignment with community needs. Each species is carefully selected to enhance biodiversity, improve soil fertility, and generate reliable income for farmers, thereby supporting sustainable land use. Farmer participation and consent are integral to the process, ensuring that the plantations complement existing agricultural practices and strengthen rural livelihoods.

For this initiative, Pomegranate and Apple Ber were strategically selected for their ecological, economic, and social benefits. Pomegranate offers strong financial returns due to its high market demand and drought tolerance, making it well suited for semi-arid farming systems. Apple Ber, a hardy and climate-resilient fruit tree, provides early and consistent yields, supports nutritional security, and improves farmer incomes while requiring relatively low maintenance.

Together, these carefully selected species contribute to ecological balance, climate resilience, and long-term economic stability for local farming communities.

Beneficiaries Details

This agroforestry initiative involves 11 farmers collectively planting 2 carefully selected sapling species integrated into existing farmland. The project aims to enhance farm productivity, strengthen livelihoods, and promote long-term ecological resilience.

For details on each farmer and their land's geolocation,

Please refer to the Appendix

Planting Methodology and Its Advantages

Agroforestry: Dentsu Global Services, has embraced agroforestry as a powerful approach to blend environmental sustainability with community development. The initiative promotes the plantation of native, fruit-bearing, and timber trees within agricultural landscapes. This not only improves soil health and restores biodiversity but also strengthens farmers’ livelihoods by creating additional income opportunities. With a strong focus on climate resilience, transparency, and long-term community impact, the project is cultivating greener farmlands and empowering rural communities. Together, we are sowing the seeds of a sustainable and hopeful future.

Advantages of Agroforestry

  • Increased Farmer Incomes: This approach helps increase farmers' income by as much as 3 times. Farmers benefit from diversified income sources, lifting economic resilience.

  • Sustainable Livelihoods: Farmers benefit from diversified income sources through the sale of fruits and other tree-based products, reducing dependence on a single crop.

  • Enhanced Biodiversity: Agroforestry creates a diverse ecosystem by integrating trees with crops, attracting pollinators, birds, and beneficial insects that support natural pest control.

  • Environmental Sustainability: This model reduces carbon emissions and promotes sustainable land management, aligning with SDG 13 (Climate Action) and SDG 15 (Life on Land).

  • Food Security & Nutritional Benefits: Fruit-bearing trees provide a direct source of food, improving local nutrition while supporting long-term agricultural productivity.

  • Carbon Sequestration & Climate Resilience: Trees absorb carbon dioxide, helping mitigate climate change while providing shade and windbreaks that reduce temperature extremes and improve microclimatic conditions.

  • Soil Health and Water Conservation: Tree roots prevent soil erosion, enhance water retention, and improve soil fertility by fixing nitrogen and adding organic matter. Agroforestry systems also support groundwater recharge, reduce runoff, and improve soil moisture retention, making them ideal for drought-prone regions.

 

Conclusion Elements

Direct Impact

Parameters Values References
No. of Trees Planted 6,000
Carbon Sequestration Potential (KG) 20 Small to medium-sized trees can sequester around 10–48 kilograms (22–106 pounds) of CO₂ annually.

https://growbilliontrees.com/blogs/knowledge/how-much-co2-can-one-tree-absorb
Carbon Sequestration by 6000 mature trees ( tonnes/year) 120 tonnes No. of Trees x Carbon Sequestration by 1 mature trees per year
Carbon Credit Equivalent 120 One carbon credit is equivalent to one tonnes of carbon dioxide or the equivalent amount of another greenhouse gas.
Carbon Footprint of an avg Indian Citizen (tonnes/Year) 1.8 https://www.iea.org/countries/india/emissions
Offsets Annual Carbon Footprint of (Adults) 67 Carbon offset by 6000 mature trees per year / Carbon Footprint of an avg Indian Citizen per year

(This impact analysis is forward-looking (An Agroforestry project matures in 3-5 years)

Annual Production and Income Estimates of 6000 Trees Planted

Category No. of Trees Production Total Income Establishment Period Income Realisation Pattern
Fruit 6,000 180 tonnes ₹3,835,440 1-5 Years Recurring (Annual / Multiple harvests per year)

* Revenue/ Income outcomes in agroforestry depend on tree survival, varities, density, management quality, climate conditions, and market prices; figures shown are indicative planning estimates, not assured returns.

Detailed Assumptions for Production and Income Estimates

Fruit Trees
Plant Name Fruit Selling Price (per Kg) Annual Production per Tree (Kg) No. of Trees Planted Total Production per year (tonnes) Total Revenue per year COG's + weather/pests losses Total Income
Apple Ber ₹35 30 4,152 124.56 ₹4,359,600 40% ₹2,615,760
Pomegranate ₹40 30 1,848 55.44 ₹2,217,600 45% ₹1,219,680
Total 6,000 180 ₹6,577,200 ₹3,835,440


Indirect Impact

Community Impact

  • Empowerment of Farmers - By providing training and resources for sustainable farming practices, agroforestry equips farmers with skills to enhance productivity and adapt to environmental changes.

  • Food Security – By integrating fruit-bearing trees into agricultural systems, the initiative ensures a stable food supply, providing nutritious produce for both consumption and market sale.

  • Environmental Awareness – The project educates the local community on the importance of tree planting, biodiversity conservation, and sustainable land use.

  • Enhanced Social Equity – Agroforestry initiatives foster enhanced social equity by empowering marginalised farmers with sustainable livelihoods, bridging economic gaps, and promoting inclusive community participation in environmental conservation efforts.

  • Resilience to Climate Change – Agroforestry improves soil health, enhances water retention, and reduces land degradation, making farming communities more adaptable to changing climate conditions.

  • Health and Well-being – Increased green cover improves air quality, reduces heat stress, and provides access to nutrient-rich fruits, contributing to the overall health of local communities.

Environmental Impact

  • Carbon Sequestration: Trees act as carbon sinks, absorbing significant amounts of CO2 from the atmosphere, helping to mitigate climate change and reduce greenhouse gas emissions.

  • Soil Health Improvement: Agroforestry enriches soil through organic matter from fallen leaves and roots, improving fertility, structure, and nutrient availability for crops.

  • Erosion Prevention: Tree roots stabilise the soil, reducing erosion caused by wind and water while protecting nearby agricultural fields and water bodies.

  • Biodiversity Conservation: By creating habitats for various species, agroforestry enhances biodiversity, supporting pollinators, beneficial insects, and native wildlife.

  • Water Cycle Regulation: Trees improve water retention, recharge groundwater levels, and reduce surface runoff, contributing to a more balanced and sustainable water cycle.

  • Microclimate Regulation: Agroforestry moderates temperature extremes, reduces wind speeds, and increases humidity, creating favourable conditions for crop growth and ecosystem balance.


Achievements

SDG Goals Achieved through Agroforestry

  • SDG 1: No Poverty – By integrating agroforestry with traditional farming, Dentsu Global Services provides farmers with additional income sources through fruit yields, improving economic resilience, and reducing poverty in rural areas.

  • SDG 2: Zero Hunger – The plantation of fruit-bearing trees enhances food security by offering nutritional produce while improving soil health for sustainable agricultural productivity.

  • SDG 3: Good Health and Well-Being – Tree plantations improve air quality, soil fertility, and water conservation, creating a healthier environment for local communities. The presence of green spaces also promotes mental well-being.

  • SDG 4: Quality Education – Dentsu Global Services includes farmer training on sustainable land-use practices. These educational efforts equip farmers with knowledge on conservation, resource management, and climate-resilient agriculture.

  • SDG 6: Clean Water and Sanitation – By reducing soil erosion, improving groundwater recharge, and minimising surface runoff, the plantation promotes sustainable water management in the region.

  • SDG 8: Decent Work and Economic Growth – The initiative generates employment opportunities for rural communities, provides training in sustainable agroforestry, and supports long-term economic growth through enhanced land productivity.

  • SDG 9: Industry, Innovation, and Infrastructure – The Dentsu Global Services project integrates innovative agroforestry techniques, including multi-layer cropping systems and soil conservation methods, fostering sustainable land use and industry-community collaboration.

  • SDG 10: Reduced Inequalities – By involving small-scale and marginalised farmers, the project promotes economic inclusivity and reduces inequalities by ensuring equitable access to agroforestry benefits.

  • SDG 12: Responsible Consumption and Production – Agroforestry reduces dependency on chemical inputs, promotes organic farming, and ensures the responsible use of natural resources, supporting sustainable agricultural practices.

  • SDG 13: Climate Action – The planted trees act as carbon sinks, sequestering atmospheric carbon dioxide, enhancing ecosystem resilience, and mitigating the effects of climate change in the region.

  • SDG 15: Life on Land – This initiative promotes biodiversity conservation, prevents deforestation, and restores degraded land, fostering healthy ecosystems and sustainable forestry practices.

  • SDG 17: Partnerships for the Goals – The collaboration between Dentsu Global Services & Grow Billion Trees, and local farmers demonstrates the power of partnerships in achieving sustainability goals and fostering large-scale ecological restoration.

ESG Achieved through Agroforestry:

  • Environmental Impact: Dentsu Global Services' agroforestry initiative plays a crucial role in environmental sustainability by enhancing carbon sequestration, restoring biodiversity, and improving soil and water conservation. The plantation of native and fruit-bearing trees supports climate change mitigation by reducing greenhouse gas emissions and increasing ecosystem resilience. Additionally, the project helps prevent soil erosion, improves groundwater retention, and contributes to a healthier, greener landscape. By integrating sustainable agroforestry practices, this initiative ensures long-term ecological benefits, fostering a self-sustaining environment that supports both nature and local communities.

  • Social Impact: The initiative brings significant social benefits by fostering sustainable livelihoods, improving food security, and enhancing community well-being. By integrating fruit-bearing trees, the project helps farmers diversify their income sources, ensuring greater economic stability and resilience for rural households. Agroforestry practices optimise land use efficiency, leading to higher agricultural productivity while maintaining ecological balance. The plantation also contributes to better air quality, creates green spaces for community well-being, and encourages local participation through awareness programs. By engaging and educating stakeholders, the initiative empowers communities with the knowledge and skills to adopt sustainable land management practices, fostering long-term environmental and social sustainability.

  • Governance Impact: Dentsu Global Services upholds strong governance principles by committing to ethical and responsible corporate practices in sustainability. The agroforestry initiative aligns with Dentsu Global Services' goal to ensure transparency, accountability, and long-term impact. By collaborating with Grow Billion Trees, Dentsu Global Services fosters strategic partnerships that promote environmental stewardship and responsible land management. This initiative reflects the company’s dedication to integrating ESG (Environmental, Social, and Governance) principles into its corporate framework, showcasing leadership in sustainability and social responsibility.

Building Communities

Dentsu Global Services' agroforestry initiative goes beyond tree plantation; it strengthens rural communities by empowering farmers, fostering collaborations, and creating sustainable livelihoods. By integrating environmental stewardship with social impact, the project nurtures a sense of shared responsibility, driving long-term benefits for both people and the planet.

  • Empowering Farmers: Dentsu Global Services' agroforestry initiative strengthens farmers’ economic stability by diversifying income sources and improving agricultural productivity. By integrating tree plantations with existing farmland, farmers benefit from enhanced soil fertility, better crop yields, and long-term financial gains. This initiative promotes self-sufficiency and long-term environmental stewardship, ensuring a sustainable future for both farmers and the ecosystem.

  • Fostering Partnerships: Collaboration is at the core of Dentsu Global Services' plantation initiative, bringing together corporate, environmental, and community stakeholders. The partnership between Dentsu Global Services, Grow Billion Trees, and local farmers created a strong foundation for sustainable development. By leveraging collective expertise and resources, this initiative ensures that environmental and social benefits extend beyond the immediate plantation, fostering long-term ecological and economic resilience.

  • Creating a Ripple Effect: The impact of this initiative goes beyond tree planting; it sets in motion a chain reaction of positive environmental and social change. By improving biodiversity, enhancing carbon sequestration, and promoting sustainable farming, the project contributes to a healthier ecosystem. Additionally, as more farmers adopt agroforestry practices, the region experiences long-term economic and environmental benefits, inspiring further community-driven conservation efforts.

This initiative proved that environmental sustainability thrives when rooted in community effort. It’s not just about planting trees; it’s about planting hope, collaboration, and a shared vision for a greener tomorrow.

 

Commitment by Grow Billion Trees

  • Ensuring Tree Survivability: GBT prioritises native species, continuous monitoring, and soil health improvement using organic fertilisers. These efforts ensure sustainable growth and benefit the farmers and communities.

  • Transparency & Accountability: GBT provides detailed reports on tree growth, survival rates, and carbon benefits, using geo-fencing and regular updates to maintain transparency and effectiveness.

  • Sustainable Plantation Efforts: GBT implements projects that balance environmental, social, and economic goals, addressing urban heat islands and degraded farmlands. These efforts promote ecological balance, livelihoods, and long-term climate resilience.

  • Enhancing Ecosystem Health: By selecting native species and creating diverse habitats, GBT enhances biodiversity and ecosystem resilience, ensuring long-term ecological health and supporting wildlife.

  • Long-Term Impact: GBT’s initiatives tackle environmental challenges, enhance rural livelihoods, foster climate resilience, and promote sustainable development while reducing carbon footprints.

 

Acknowledgment

We extend our heartfelt gratitude for the successful completion of the plantation initiative at Supa, Parner, Maharashtra. This achievement represents a significant step towards environmental restoration, sustainable land use, and community empowerment. It would not have been possible without the collective efforts of dedicated individuals, local farmers, and partner organisations. Their unwavering commitment has played a crucial role in fostering a greener, more resilient ecosystem for future generations.

To Dentsu Global Services:  We sincerely thank Dentsu Global Services for their unwavering dedication to sustainability and environmental conservation. By integrating agroforestry – Plant Trees, Plant Hope, Dentsu Global Services has demonstrated a strong commitment to fostering greener landscapes and empowering local communities. We deeply appreciate the initiative of planting thousands of native and fruit-bearing trees, which will enhance biodiversity, improve soil health, and contribute to carbon sequestration, ensuring long-term ecological and economic benefits. Moreover, by promoting sustainable land use, this initiative provides farmers with an additional source of income through fruit and timber production. Dentsu Global Services' dedication to environmental sustainability and community upliftment is truly commendable, and we are grateful for their contribution to a greener and more resilient future.

To the Farmers of Supa: Your dedication to embracing agroforestry and incorporating fruit-bearing trees into your farming practices is truly commendable. This initiative not only enriches soil health but also strengthens long-term agricultural sustainability. Your commitment to fostering a healthier ecosystem while securing a better future for future generations is inspiring. We are grateful to be part of this journey and look forward to witnessing the lasting positive impact of your efforts.

To Our Ground Partners and Volunteers: Your dedication, expertise, and passion for environmental conservation have been essential in making this initiative a success. Through our collective efforts, we have shown that collaboration and a shared vision for sustainability can create a lasting impact. Your invaluable contributions have played a crucial role in driving this mission forward, and we deeply appreciate your commitment. Thank you for being an integral part of this journey toward a greener future.

Through this collective effort, we have taken significant steps toward revitalising ecosystems, promoting sustainable agriculture, and enhancing the livelihoods of farmers in Supa. This is just the beginning, and we look forward to strengthening our partnership in pursuit of a greener, more sustainable future for all.

Thank you for your unwavering commitment and support.

 

Closing Remarks

The successful completion of the agroforestry plantation at Supa, Parner, Maharashtra, marks a significant milestone in Dentsu Global Services journey towards environmental sustainability and community empowerment. This initiative has not only expanded the region’s green cover but has also provided long-term benefits to local farmers by integrating sustainable agricultural practices.

By enhancing soil fertility, supporting water conservation, and generating additional income through fruit production and other byproducts, the project strengthens livelihoods and promotes financial stability for farming communities. With 6,000 trees now flourishing, this initiative will continue to contribute to ecological balance, biodiversity restoration, and climate resilience.

As we celebrate this achievement, we reaffirm our commitment to driving impactful sustainability efforts and inspiring more organisations and individuals to take action for the environment. We extend our deepest gratitude to Dentsu Global Services, the farmers of Supa, our partners, and all those who contributed to making this project a success. Your dedication and collaboration have been instrumental in turning this vision into reality.

This is just the beginning of a larger movement towards a greener and more sustainable future. Through collective efforts, we can build a resilient environment and leave a lasting legacy for generations to come.

 

Appendix

Farmer list

SN Farmer Name Total Sapling Apple Ber Pomegranate Plot Size (in Acre) Village Name Google Location
1 Pramod Kishan Kalamkar 400 400 0 1.5 Palve Buzurg https://www.google.com/maps?q=18.894184
74.475341
2 Bapurao Shankar Magar 500 500 0 3 Palve Buzurg https://www.google.com/maps?q=18.894581
74.47492
3 Mahendra Bhagwan Palaskar 650 650 0 2 Palve Buzurg https://www.google.com/maps?q=18.894581
74.47492
4 Sushti Mahendra Palaskar 700 700 0 2.5 Palve Buzurg https://www.google.com/maps?q=18.894409
74.474971
5 Rupali Jitendra Palaskar 698 0 698 2 Palve Buzurg https://www.google.com/maps?q=18.895292
74,475679
6 Ajeet Rajaram Palaskar 200 200 0 0.75 Palve Buzurg https://www.google.com/maps?q=18.904028
74.478233
7
 Sanpute Bhau 390 390 0 1 Palve Buzurg https://www.google.com/maps?q=18.893043
74.490817
Sanpute Bhau 700 700 0 3 Palve Buzurg https://www.google.com/maps?q=18.893043
74.490817
8 Vilas Palaskar 396 396 0 1.5 Palve Buzurg https://www.google.com/maps?q=18.904517
74.478926
9 Rajaram Shankar Palaskar 216 216 0 0.75 Palve Buzurg https://www.google.com/maps?q=18.903826
74.47844
10 Keshavrao Dyandeo Palaskar 664 0 664 1.5 Palve Buzurg https://www.google.com/maps?q=18.908105
74.475877
11 Kisan Jijaba Kalamkar 486 0 486 2 Palve Buzurg https://www.google.com/maps?q=18.890558
74.500138

 

Trees for Corporates - Achieve Net Zero Targets Through Strategic Tree Planting

1 5

Trending Tree Plantations - Most Popular Environmental Programs

1 5

Want to plant your tree now?

Plant a Tree @ 299

Most Popular Tree Plantations - Top Choices for Environmental Impact

1 5