Group Landmark, India’s premier automobile dealership group known for representing luxury and premium brands like Mercedes-Benz, Jeep, Volkswagen, Renault, Honda, and BYD, has taken a powerful stride towards sustainability through its ROAR (Reduce to Zero, Add Responsibly) initiative.

As part of its Corporate Social Responsibility (CSR) under ROAR, Group Landmark launched an impactful tree plantation drive rooted in the agroforest concept. This initiative goes beyond conventional greening efforts; it prioritizes the empowerment and livelihood of farming communities by integrating trees into agricultural landscapes, offering sustainable income opportunities, and improving local resilience. At the same time, it fosters ecological restoration, enhances biodiversity, and contributes to healthier soil and air.

In partnership with Grow Billion Trees, Group Landmark planted trees not only as a symbolic gesture but as a long-term commitment to the planet. The group has pledged to diligently nurture this green ecosystem over the next three years, ensuring its growth into a robust, self-sustaining forest that actively combats climate change and supports rural prosperity.

Through ROAR, Group Landmark is redefining responsibility, turning environmental intent into tangible action, and ensuring that every car sold contributes to a greener, more equitable tomorrow.

Project Planning & Execution

No of Trees: 19538 Trees

Plantation Location: Village Dongarpada, Taluka Karjat, District Raigad, MH 410201

Plantation Date: 19th April 2025

Planting Methodology and Its Advantages

Agroforestry: 

As part of its Corporate Social Responsibility (CSR) initiatives under the ROAR (Reduce to Zero, Add Responsibly) banner, Group Landmark embraces agroforestry as a strategic approach to environmental sustainability and rural development. This initiative integrates fruit-bearing and timber trees with crops on the same land, creating a resilient system that benefits both farmers and the environment.

By combining agriculture and forestry, the initiative enhances soil fertility, conserves water, and boosts biodiversity, while offering multiple income streams through fruits, timber, and other by-products. This holistic model reduces climate risks, improves farm productivity, and supports long-term economic stability for farming communities, making it a powerful tool for sustainable land management.

Advantages of Agroforestry

• Increased Farmer Incomes: This approach helps increase farmers' income by as much as 3 times. Farmers benefit from diversified income sources, lifting economic resilience.

• Sustainable Livelihoods: Farmers benefit from diversified income sources through the sale of fruits and other tree-based products, reducing dependence on a single crop.

• Enhanced Biodiversity: Agroforestry creates a diverse ecosystem by integrating trees with crops, attracting pollinators, birds, and beneficial insects that support natural pest control.

• Environmental Sustainability: This model reduces carbon emissions and promotes sustainable land management, aligning with SDG 13 (Climate Action) and SDG 15 (Life on Land).

• Food Security & Nutritional Benefits: Fruit-bearing trees provide a direct source of food, improving local nutrition while supporting long-term agricultural productivity.

• Carbon Sequestration & Climate Resilience: Trees absorb carbon dioxide, helping mitigate climate change while providing shade and windbreaks that reduce temperature extremes and improve microclimatic conditions.

• Soil Health and Water Conservation: Tree roots prevent soil erosion, enhance water retention, and improve soil fertility by fixing nitrogen and adding organic matter. Agroforestry systems also support groundwater recharge, reduce runoff, and improve soil moisture retention, making them ideal for drought-prone regions.

Conclusion Elements

Impact

Indirect Impact

Community Impact

• Empowerment of Farmers - By providing training and resources for sustainable farming practices, agroforestry equips farmers with skills to enhance productivity and adapt to environmental changes.

• Food Security – By integrating fruit-bearing trees into agricultural systems, the initiative ensures a stable food supply, providing nutritious produce for both consumption and market sale.

• Environmental Awareness – The project educates the local community on the importance of tree planting, biodiversity conservation, and sustainable land use.

• Enhanced Social Equity – Agroforestry initiatives foster enhanced social equity by empowering marginalized farmers with sustainable livelihoods, bridging economic gaps, and promoting inclusive community participation in environmental conservation efforts.

• Resilience to Climate Change – Agroforestry improves soil health, enhances water retention, and reduces land degradation, making farming communities more adaptable to changing climate conditions.

• Health and Well-being – Increased green cover improves air quality, reduces heat stress, and provides access to nutrient-rich fruits, contributing to the overall health of local communities.

Environmental Impact

• Carbon Sequestration: Trees act as carbon sinks, absorbing significant amounts of CO2 from the atmosphere, helping to mitigate climate change and reduce greenhouse gas emissions.

• Soil Health Improvement: Agroforestry enriches soil through organic matter from fallen leaves and roots, improving fertility, structure, and nutrient availability for crops.

• Erosion Prevention: Tree roots stabilize the soil, reducing erosion caused by wind and water while protecting nearby agricultural fields and water bodies.

• Biodiversity Conservation: By creating habitats for various species, agroforestry enhances biodiversity, supporting pollinators, beneficial insects, and native wildlife.

• Water Cycle Regulation: Trees improve water retention, recharge groundwater levels, and reduce surface runoff, contributing to a more balanced and sustainable water cycle.

• Microclimate Regulation: Agroforestry moderates temperature extremes, reduces wind speeds, and increases humidity, creating favorable conditions for crop growth and ecosystem balance.
  

Achievements

SDG Goals Achieved through Agroforestry

• SDG 1: No Poverty – By integrating agroforestry with traditional farming, Group Landmark's initiative provides farmers with additional income sources through fruit yields, improving economic resilience, and reducing poverty in rural areas.

• SDG 2: Zero Hunger – The plantation of fruit-bearing trees enhances food security by offering nutritional produce while improving soil health for sustainable agricultural productivity.

• SDG 3: Good Health and Well-Being – Tree plantations improve air quality, soil fertility, and water conservation, creating a healthier environment for local communities. The presence of green spaces also promotes mental well-being.

• SDG 4: Quality Education – Group Landmark's agroforestry initiative includes farmer training on sustainable land-use practices. These educational efforts equip farmers with knowledge on conservation, resource management, and climate-resilient agriculture.

• SDG 6: Clean Water and Sanitation – By reducing soil erosion, improving groundwater recharge, and minimising surface runoff, the plantation promotes sustainable water management in the region.

• SDG 8: Decent Work and Economic Growth – The initiative generates employment opportunities for rural communities, provides training in sustainable agroforestry, and supports long-term economic growth through enhanced land productivity.

• SDG 9: Industry, Innovation, and Infrastructure – Group Landmark's project integrates innovative agroforestry techniques, including multi-layer cropping systems and soil conservation methods, fostering sustainable land use and industry-community collaboration.

• SDG 10: Reduced Inequalities – By involving small-scale and marginalised farmers, the project promotes economic inclusivity and reduces inequalities by ensuring equitable access to agroforestry benefits.

• SDG 12: Responsible Consumption and Production – Agroforestry reduces dependency on chemical inputs, promotes organic farming, and ensures the responsible use of natural resources, supporting sustainable agricultural practices.

• SDG 13: Climate Action – The planted trees act as carbon sinks, sequestering atmospheric carbon dioxide, enhancing ecosystem resilience, and mitigating the effects of climate change in the region.

• SDG 15: Life on Land – This initiative promotes biodiversity conservation, prevents deforestation, and restores degraded land, fostering healthy ecosystems and sustainable forestry practices.

• SDG 17: Partnerships for the Goals – The collaboration between Group Landmark, Grow Billion Trees, and local farmers demonstrates the power of partnerships in achieving sustainability goals and fostering large-scale ecological restoration.

ESG Achieved through Agroforestry:

• Environmental Impact: Group Landmark's agroforestry initiative plays a crucial role in environmental sustainability by enhancing carbon sequestration, restoring biodiversity, and improving soil and water conservation. The plantation of native and fruit-bearing trees supports climate change mitigation by reducing greenhouse gas emissions and increasing ecosystem resilience. Additionally, the project helps prevent soil erosion, improves groundwater retention, and contributes to a healthier, greener landscape. By integrating sustainable agroforestry practices, this initiative ensures long-term ecological benefits, fostering a self-sustaining environment that supports both nature and local communities.

• Social Impact: The initiative brings significant social benefits by fostering sustainable livelihoods, improving food security, and enhancing community well-being. By integrating fruit-bearing trees, the project helps farmers diversify their income sources, ensuring greater economic stability and resilience for rural households. Agroforestry practices optimise land use efficiency, leading to higher agricultural productivity while maintaining ecological balance. The plantation also contributes to better air quality, creates green spaces for community well-being, and encourages local participation through awareness programmes. By engaging and educating stakeholders, the initiative empowers communities with the knowledge and skills to adopt sustainable land management practices, fostering long-term environmental and social sustainability.

• Governance Impact: Group Landmark upholds strong governance principles by committing to ethical and responsible corporate practices in sustainability. The agroforestry initiative aligns with the company’s broader Corporate Social Responsibility (CSR) strategy, ensuring transparency, accountability, and long-term impact. By collaborating with Grow Billion Trees, farmers and local communities, Group Landmark fosters strategic partnerships that promote environmental stewardship and responsible land management. This initiative reflects the company’s dedication to integrating ESG (Environmental, Social, and Governance) principles into its corporate framework, showcasing leadership in sustainability and social responsibility.

Building Communities

Group Landmark’s agroforestry initiative goes beyond tree plantation, it strengthens rural communities by empowering farmers, fostering collaborations, and creating sustainable livelihoods. By integrating environmental stewardship with social impact, the project nurtures a sense of shared responsibility, driving long-term benefits for both people and the planet.

• Empowering Farmers: Group Landmark’s agroforestry initiative strengthens farmers’ economic stability by diversifying income sources and improving agricultural productivity. By integrating tree plantations with existing farmland, farmers benefit from enhanced soil fertility, better crop yields, and long-term financial gains. This initiative promotes self-sufficiency and long-term environmental stewardship, ensuring a sustainable future for both farmers and the ecosystem.

• Fostering Partnerships: Collaboration is at the core of Group Landmark’s plantation initiative, bringing together corporate, environmental, and community stakeholders. The partnership between Group Landmark, Grow Billion Trees, and local farmers created a strong foundation for sustainable development. By leveraging collective expertise and resources, this initiative ensures that environmental and social benefits extend beyond the immediate plantation, fostering long-term ecological and economic resilience.

• Creating a Ripple Effect: The impact of this initiative goes beyond tree planting; it sets in motion a chain reaction of positive environmental and social change. By improving biodiversity, enhancing carbon sequestration, and promoting sustainable farming, the project contributes to a healthier ecosystem. Additionally, as more farmers adopt agroforestry practices, the region experiences long-term economic and environmental benefits, inspiring further community-driven conservation efforts.

This initiative proved that environmental sustainability thrives when rooted in community effort. It’s not just about planting trees, it’s about planting hope, collaboration, and a shared vision for a greener tomorrow.

Commitment by Grow Billion Trees

• Ensuring Tree Survivability: GBT prioritizes native species, continuous monitoring, and soil health improvement using organic fertilizers. These efforts ensure sustainable growth and benefit the farmers and communities.

• Transparency & Accountability: GBT provides detailed reports on tree growth, survival rates, and carbon benefits, using geo-fencing and regular updates to maintain transparency and effectiveness.

• Sustainable Plantation Efforts: GBT implements projects that balance environmental, social, and economic goals, addressing urban heat islands and degraded farmlands. These efforts promote ecological balance, livelihoods, and long-term climate resilience.

• Enhancing Ecosystem Health: By selecting native species and creating diverse habitats, GBT enhances biodiversity and ecosystem resilience, ensuring long-term ecological health and supporting wildlife.

• Long-Term Impact: GBT’s initiatives tackle environmental challenges, enhance rural livelihoods, foster climate resilience, and promote sustainable development while reducing carbon footprints.

Acknowledgment

We extend our heartfelt gratitude for the successful completion of the plantation initiative at Village Dongarpada, Taluka Karjat, District Raigad, Maharashtra. This achievement represents a significant step towards environmental restoration, sustainable land use, and community empowerment. It would not have been possible without the collective efforts of dedicated individuals, local farmers, and partner organisations. Their unwavering commitment has played a crucial role in fostering a greener, more resilient ecosystem for future generations.

To Group Landmark:  We sincerely thank Group Landmark for its unwavering dedication to sustainability and environmental conservation. By integrating agroforestry into its Corporate Social Responsibility (CSR) initiatives, Group Landmark has demonstrated a strong commitment to fostering greener landscapes and supporting local communities. We deeply appreciate Group Landmark's initiative in planting 19538 trees of native species. This effort will enhance biodiversity, improve soil health, and contribute to carbon sequestration, ensuring long-term ecological and economic benefits. Moreover, by promoting sustainable land use, this initiative plays a vital role in supporting farmers, providing them with an additional source of income through fruit production. Group Landmark's dedication to environmental sustainability and community upliftment is truly commendable, and we are grateful for its contribution to a greener and more resilient future.

To the Farmers of Karjat: Your dedication to embracing agroforestry and incorporating fruit-bearing trees into your farming practices is truly commendable. This initiative not only enriches soil health but also strengthens long-term agricultural sustainability. Your commitment to fostering a healthier ecosystem while securing a better future for future generations is inspiring. We are grateful to be part of this journey and look forward to witnessing the lasting positive impact of your efforts.

To the Local Community: The dedication and enthusiasm of the local community have been instrumental in the success of this initiative. Your active involvement in embracing sustainability has turned this vision into reality. The positive impact seen today reflects your hard work and commitment to building a greener, more sustainable future. We sincerely appreciate your support and engagement in making this plantation drive with Group Landmark a meaningful step toward environmental and community well-being.

To Our Ground Partners and Volunteers: Your dedication, expertise, and passion for environmental conservation have been essential in making this initiative a success. Through our collective efforts, we have shown that collaboration and a shared vision for sustainability can create a lasting impact. Your invaluable contributions have played a crucial role in driving this mission forward, and we deeply appreciate your commitment. Thank you for being an integral part of this journey toward a greener future.

Through this collective effort, we have taken significant steps toward revitalizing ecosystems, promoting sustainable agriculture, and enhancing the livelihoods of farmers in Karjat. This is just the beginning, and we look forward to strengthening our partnership in pursuit of a greener, more sustainable future for all.

Thank you for your unwavering commitment and support.

Closing Remarks

The successful completion of the agroforestry plantation at Village Dongarpada, Taluka Karjat, District Raigarh, Maharashtra, marks a significant milestone in Group Landmark's journey towards environmental sustainability and community empowerment. This initiative has not only expanded the region’s green cover but has also provided long-term benefits to local farmers by integrating sustainable agricultural practices.

By enhancing soil fertility, supporting water conservation, and generating additional income through fruit production and other byproducts, the project strengthens livelihoods and promotes financial stability for farming communities. With 19538 trees now flourishing, this initiative will continue to contribute to ecological balance, biodiversity restoration, and climate resilience.

As we celebrate this achievement, we reaffirm our commitment to driving impactful sustainability efforts and inspiring more organisations and individuals to take action for the environment. We extend our deepest gratitude to Group Landmark, the farmers of Karjat, our partners, and all those who contributed to making this project a success. Your dedication and collaboration have been instrumental in turning this vision into reality.

This is just the beginning of a larger movement towards a greener and more sustainable future. Through collective efforts, we can build a resilient environment and leave a lasting legacy for generations to come.