Group Landmark's ROAR (Reduce to Zero, Add Responsibility) Initiative: Miyawaki Forests

Group Landmark stands as a beacon of trust and integrity in the automotive industry. Our mission, "You Drive Us," goes beyond selling cars; it's about Read more

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Group Landmark's ROAR (Reduce to Zero, Add Responsibility) Initiative: Miyawaki Forests

Group Landmark stands as a beacon of trust and integrity in the automotive industry. Our mission, "You Drive Us," goes beyond selling cars; it's about building relationships, understanding needs, and ensuring transparency at every touchpoint. With our core values of integrity, transparency, and trust, we strive to make every customer's experience memorable.

Community at Heart: Our commitment transcends the confines of our showrooms. We believe in fostering a sense of community and belonging. Through various initiatives, we actively engage in uplifting and contributing to the societies we operate in, enriching lives and creating lasting impact.

Taking Responsibility, Making an Impact: At Group Landmark, corporate social responsibility is not just a phrase; it's a philosophy we live by. With our guiding principle of "Take Responsibility & Make an Impact," we are dedicated to making a positive difference in the communities we serve.

Plantation Date

Project Commencement: 22nd April 2024 ( Earth Day )

Project Completion: 5th June 2024 ( World Environment Day )

Event Location 

6H58+95X, Shertha, Gujarat 382422

Forest Type

Creating a Green Legacy in Ahmedabad
In line with our commitment to environmental sustainability, Group Landmark is proud to announce its collaboration with Grow Billion Trees for the creation of a Miyawaki Forest in Ahmedabad. This initiative is a testament to our dedication to the Planet pillar of our CSR philosophy.

What is a Miyawaki Forest?
A Miyawaki Forest is a dense, native plantation method that promotes rapid growth and biodiversity. By planting native trees closely together, we aim to create a self-sustaining ecosystem that enriches the soil, enhances biodiversity, and sequesters carbon dioxide.

Why Miyawaki Forest?

  • Biodiversity: Planting native trees promotes local biodiversity, supporting various flora and fauna.
  • Carbon Sequestration: Dense plantation helps in capturing more carbon, aiding in climate change mitigation.
  • Community Engagement: Involving local communities in tree plantation fosters a sense of ownership and pride.

Four Step Process of Planting a Miyawaki Forest:

1. Preparation and Analysis

  • Site Analysis: Begin with a thorough analysis of the site, considering factors like soil type, water availability, and sunlight exposure. This analysis guides the selection of native plant species best suited for the location.
  • Soil Preparation: Clear the area of weeds and debris. Loosen the soil by tilling and amend it with organic compost to enhance fertility and moisture retention.

2. Plant Selection and Planting

  • Plant Selection: Choose native plant species that are fast-growing, drought-resistant, and indigenous to the region. Diversity is crucial to mimic natural forests and promote ecological balance.
  • Planting Technique: Dig pits or trenches for planting saplings, ensuring each has enough space to grow. Plant at a high density, typically 3 to 5 times denser than traditional forests.

3. Care and Maintenance

  • Mulching: Apply a thick layer of mulch around the saplings to suppress weeds, conserve moisture, and protect the soil from erosion. Mulch also enriches the soil as it decomposes.
  • Watering: Initially, saplings need regular watering to establish their roots. Once established, they require less frequent watering, but regular monitoring remains essential.

4. Monitoring and Growth

  • Regular Maintenance: Perform regular weeding, pruning, and pest control during the initial years. Miyawaki forests become self-sustainable as they mature but still require occasional maintenance.
  • Monitoring: Keep track of the forest's growth and health, monitoring for signs of stress, disease, or pest infestations and taking timely action when needed.

Four Layers of a Miyawaki Forest

The Miyawaki method emphasizes creating a multi-layered forest that mimics natural forests to achieve rapid growth and high biodiversity. Here are the four layers typically found in a Miyawaki forest:

  • Canopy Layer: This topmost layer consists of tall trees that provide the canopy. These trees are usually fast-growing species that can reach heights of 15 to 30 meters or more. They offer shade and protection to the layers below.
  • Tree Layer: Beneath the Canopy layer is the tree layer, consisting of smaller trees and larger shrubs. These plants help fill in the gaps between the taller trees, contributing to the dense foliage that characterizes a mature forest.
  • Shrub Layer: Below the canopy, the shrub layer includes smaller shrubs and bushes that provide additional structure and diversity to the forest. These plants play a vital role in attracting pollinators and providing habitat for various wildlife.
  • Ground Layer: The lowest layer is the ground layer, comprising ground covers, ferns, and herbaceous plants. These plants help to retain moisture, suppress weeds, and protect the soil. They also contribute to the overall biodiversity by providing habitat for insects and microorganisms.

 

Each layer in a Miyawaki forest serves a unique purpose and contributes to the forest's resilience, biodiversity, and ecological functionality.

Trees Planted

Total Trees Planted: 17000
Total Species Planted:54
Layer 1 5 species
Layer 2 30 species
Layer 3 15 species
Layer 4 4 species

 

Layer 1 ( Canopy layer ) 
Trees name Botanical name Benefits Number of plants
Ardusa (Ailanthus trifoliata) Justicia adhatoda Fast-growing, tolerant of various soil conditions, nitrogen-fixing 500
Badam (Almond) Prunus dulcis Edible nuts, ornamental value, attracts pollinators 200
Baheda (Terminalia bellirica) Terminalia bellirica Medicinal properties, used in Ayurvedic medicine 200
Jambu (Eugenia jambos) Syzygium cumini Edible fruits, ornamental value 500
Kadamb (Anthocephalus cadamba) Neolamarckia cadamba Sacred tree in Hinduism, medicinal properties 500

 

Layer 2 ( Tree Layer ) 
Trees name Botanical name Benefits Number of plants
Amla (Indian Gooseberry) Phyllanthus emblica Rich in vitamin C, boosts immunity, improves digestion, has medicinal properties 500
Amli (Tamarind) Tamarindus indica Provides shade, edible fruits, medicinal properties 500
Arjun (Terminalia arjuna) Terminalia arjuna Heart-protective properties, drought-tolerant 500
Australian Acacia (Acacia mearnsii) Acacia mearnsii Fast-growing, provides shade, nitrogen-fixing 500
Baka Neem (Azadirachta indica) Azadirachta Indica Medicinal properties, pest repellent 500
Bili (Aegle marmelos) Aegle marmelos Edible fruits, medicinal properties 200
Bottle brush (Callistemon citrinus) Callistemon Ornamental flowers, attracts birds 200
Garmala (Peganum harmala) Cassia fistula Medicinal properties, used in traditional medicine 500
Goras amli (Garcinia cambogia) Pithecellobium dulce Edible fruits, weight loss properties 200
Gulmohar (Delonix regia) Delonix regia Ornamental flowers, shade 500
Jamfal (Syzygium cumini) Psidium guajava Edible fruits, medicinal properties 200
Kacchnar (Bauhinia variegata) Bauhinia variegata Ornamental flowers, medicinal properties 800
Kanji Pterocarpus marsupium Medicinal properties, used in Ayurvedic medicine 800
Kashid (Sterculia urens) Peltophorum pterocarpum Edible gum, medicinal properties 800
Kathal (Jackfruit) Artocarpus heterophyllus Largest edible fruit, provides shade 200
Kesuda (Butea monosperma) Butea monosperma Ornamental flowers, medicinal properties 200
Lagerstroemia (Lagerstroemia indica) Lagerstroemia indica, Ornamental flowers, attracts pollinators 200
Mahuda (Madhuca longifolia) Madhuca longifolia Edible flowers and seeds, medicinal properties 200
Neem (Azadirachta indica) Azadirachta indica Medicinal properties, pest repellent 800
Pangara (Pongamia pinnata) Erythrina variegata Medicinal properties, used in Ayurvedic medicine 200
Papdi (Sterculia urens) Holoptelea integrifolia Edible gum, medicinal properties 400
Peltoform (Peltophorum pterocarpum) Peltophorum pterocarpum Ornamental flowers, shade 600
Pilkhan (Ficus religiosa) Ficus virens Sacred tree in Buddhism, provides shade 200
Putranjiva (Putranjiva roxburghii) Putranjiva roxburghii Edible seeds, medicinal properties 400
Saptaparni (Tridax procumbens) Alstonia scholaris Medicinal properties, used in traditional medicine 500
Saragva (Clematis gouriana) Moringa oleifera Ornamental flowers, medicinal properties 500
Saru (Cupressus torulosa) Casuarina Equisetifolia Ornamental tree, windbreak 200
Silver oak (Grevillea robusta) Grevillea robusta Fast-growing, provides shade, drought-tolerant 200
Sitafal (Annona squamosa) Annona squamosa Edible fruits, medicinal properties 200
Umro (Ficus racemosa) Ficus racemosa Edible fruits, provides shade 400

 

Layer 3 ( Shrub Layer) 
Trees name Botanical name Benefits Number of plants
Ardusi (Morinda citrifolia) Justicia adhatoda Edible fruits, medicinal properties 500
Dadam (Cordia myxa) Punica granatum Edible fruits, medicinal properties 200
Karen (Crataeva religiosa) Nerium Oleander Medicinal properties, used in traditional medicine 300
Limbu (Citrus limon) Citrus limon Edible fruits, medicinal properties 200
Meetha Neem (Azadirachta indica) Murraya koenigii Medicinal properties, less bitter than neem 200
Parijat (Jasminum sambac) Nyctanthes arbor-tristis Fragrant flowers, medicinal properties 500
Setur (Ziziphus jujuba) Morus Nigra Edible fruits, medicinal properties 500
Tecoma Stans (Tecoma stans) Tecoma stans Ornamental flowers, medicinal properties 400
Gultora Caesalpinia pulcherrima Gulmohar has medicinal properties like antibacterial, antifungal, anti-inflammatory, antimalarial, 40
Ratrani Cestrum nocturnum Raat Ki Rani is anti-pyretic in nature. · Cures cough · Used to treat sciatica and arthritis · 40
Jasud Hibiscus rosa-sinensis Hibiscus is high in antioxidants and offers many potential benefits. 40
Boganvel Bougainvillea spectabilis Willd The extract and decoction of this plant have been used as fertility control among the tribal people in many countries. 40
Mogra Jasminum sambac The health benefits of mogra are many. They tend to reduce stress and depression 40
Jasmine Jasminum sambac Jasmine is inhaled to improve mood, reduce stress, and reduce food cravings. 40
Mix Karen nerium oleander kaner can help with heart disease, fevers, blood disorders, wounds, leprosy, inflammation, stomach issues, and urinary problems. 40

 

Layer 4 ( Ground Layer )
Trees name Botanical name Benefits Number of plants
Chandani (Tabernaemontana divaricata) Tabernaemontana divaricata Fragrant flowers, medicinal properties 200
Green Fountain grass pennisetum setaceum enhance the beauty of your landscape 40
Red Fountain grass pennisetum setaceum enhance the beauty of your landscape 40
Lemon grass Cymbopogon It has traditionally been used as a pain reliever and fever reducer. 40

 

 

 Our Commitment

  • Transparent Monitoring: Each tree planted will be geo-tagged and monitored for growth, ensuring transparency and accountability.
  • Community Involvement: We'll engage with local communities for tree plantation, fostering a sense of ownership and environmental stewardship.
  • Educational Outreach: We'll organize workshops and sessions to educate people about the importance of native trees and biodiversity.

Tree Plantation Purpose

ROAR

Group Landmark is taking a stand for a greener future with their ROAR initiative, which stands for Reduce to Zero, Add Responsibly. This program focuses on minimizing their environmental footprint throughout their operations.

Reduce to Zero: This aspect likely targets minimizing waste and emissions. Group Landmark could be looking at areas like reducing paper usage, optimizing energy consumption in their dealerships, and exploring ways to minimize waste generated during vehicle servicing.

Add Responsibly: Here, the focus might be on incorporating sustainable practices. This could involve using eco-friendly materials in their dealerships, offering electric or hybrid vehicles, and potentially even exploring partnerships for responsible waste disposal or carbon offset programs.

Three Pillars of CSR
Our approach to CSR revolves around three pillars:

  • Planet: Focusing on creating a healthier planet through sustainable initiatives.
  • People: Investing in the well-being and growth of our communities.
  • Prosperity: Striving for prosperity by ensuring the planet and its people thrive together.

SDG Goals Achieved 

The Miyawaki method can significantly help Group Landmark achieve several Sustainable Development Goals (SDGs). 

1. SDG 4: Quality Education

  •  The Miyawaki forest creates an outdoor classroom and a natural learning environment, offering unique sensory experiences that cater to the needs of specially-abled children. It promotes environmental education by engaging students in hands-on learning about biodiversity, conservation, and nature, fostering awareness and a sense of connection to the environment.

2. SDG 3: Good Health and Well-being

  •  The dense green forest improves air quality by absorbing pollutants and releasing oxygen, contributing to a healthier school environment. For specially-abled children, the presence of green spaces has therapeutic benefits, enhancing mental and physical well-being by providing a calming atmosphere and stimulating sensory experiences.

3. SDG 13: Climate Action

  •  The Miyawaki method creates dense, fast-growing forests that effectively sequester carbon dioxide, thus helping mitigate climate change. This initiative allows Group Landmark to support climate action by reducing the carbon footprint of the school environment and contributing to broader climate resilience efforts.

4. SDG 15: Life on Land

  • The Miyawaki plantation enhances local biodiversity by planting native tree species in a way that fosters rich ecosystems. This contributes to the conservation and restoration of terrestrial ecosystems, promoting biodiversity and sustainable land management practices.

5. SDG 11: Sustainable Cities and Communities

  •  Establishing a Miyawaki forest on school grounds contributes to creating sustainable, inclusive communities by providing green spaces that benefit both the school and the surrounding community. It enhances urban greenery, reduces pollution, and makes cities and communities more inclusive and sustainable.

6. SDG 10: Reduced Inequalities

  •  By planting on the land of a specially-abled children's school, this initiative directly supports inclusivity and social equity. It demonstrates a commitment to providing all children, regardless of ability, with access to green spaces and the benefits they offer, thereby contributing to the goal of reducing inequalities.

7. SDG 17: Partnerships for the Goals

  •  The collaboration between Group Landmark, Grow Billion Trees, and the specially-abled children's school showcases the importance of partnerships in achieving sustainability goals. This joint effort supports SDG 17 by fostering partnerships that promote environmental sustainability, inclusivity, and community engagement.

ESG Goals Achieved

Environmental (E)

The Miyawaki forest directly contributes to environmental sustainability by enhancing biodiversity, improving air quality, and mitigating climate change. With 17,000 trees planted, the project significantly increases green cover, supports various species of flora and fauna, and sequesters carbon dioxide. This contributes to the long-term health of the local ecosystem and aligns with the company’s commitment to reducing its environmental footprint.

 

Social (S)

Socially, the project has a profound impact on the local community, particularly the specially abled children at the school. The forest provides a green space that will be used for educational purposes, promoting environmental awareness and hands-on learning. It also improves the well-being of students and staff by offering a peaceful, natural environment. Additionally, as the forest develops into a community park, it will enhance social cohesion and provide a recreational space for the local population, fostering a sense of community ownership and pride.

 

Governance (G)

From a governance perspective, the project exemplifies responsible corporate citizenship and effective stakeholder collaboration. Group Landmark’s initiative, executed in partnership with Grow Billion Trees, demonstrates strong governance practices by aligning with global sustainability standards and goals. The project’s transparent implementation and ongoing management reflect a commitment to ethical practices, accountability, and long-term sustainability. This initiative also supports the organization’s broader ESG strategy by contributing to community development and environmental stewardship.

 

Activities During Plantation Drive 

Refreshing Nature Walk

Embark on a rejuvenating guided walk through picturesque natural surroundings designed to invigorate your senses and refresh your mind. This immersive experience allows participants to connect deeply with nature, observing the beauty of flora and fauna, breathing in the fresh air, and experiencing the calming effects of the natural environment.

Guided by knowledgeable experts, the walk will include stops at significant natural landmarks, opportunities for mindful observation, and educational insights about the local ecosystem. Whether you're a nature enthusiast or simply looking to unwind, this walk promises to leave you feeling revitalized and more connected to the natural world.

Tree-Planting Activity

Join a meaningful and hands-on tree-planting activity that not only contributes positively to the environment but also provides a fulfilling sense of accomplishment. Participants will be guided through the process of planting various types of trees, learning about their specific roles in enhancing biodiversity, providing habitats for wildlife, and combating climate change.

This activity is a wonderful opportunity to engage in sustainable practices, understand the importance of reforestation, and leave a lasting impact on the local ecosystem. Whether you are an experienced gardener or a complete novice, this collaborative effort fosters a sense of community and environmental stewardship.

Interactive Session on Biodiversity Preservation

Participate in an engaging and interactive session dedicated to discussing the crucial strategies for preserving biodiversity. This discussion will bring together experts in the field, including ecologists, conservationists, and environmental advocates, to share their insights and knowledge.

Topics will include the importance of biodiversity, current threats to various ecosystems, and practical measures that can be taken to protect and enhance biodiversity in both local and global contexts.

Attendees will have the opportunity to ask questions, share their own ideas, and learn about innovative conservation efforts. This session aims to equip participants with the knowledge and inspiration needed to actively contribute to the preservation of our planet's rich and diverse biological heritage.

Summary of Plantation Activity

By implementing Miyawaki forests, Group Landmark can make significant strides toward achieving several SDG goals, particularly those related to environmental sustainability, community well-being, and responsible business practices. This approach not only contributes to the company’s sustainability initiatives but also enhances its reputation as a forward-thinking, socially responsible organization.

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FAQ

What is Landmark Cars' sustainable initiative in Ahmedabad?

Landmark Cars, known for its commitment to community and sustainability, is launching a Miyawaki Forest project in Ahmedabad. This initiative aims to create a dense, native forest that benefits the environment, enhances biodiversity, and beautifies the urban landscape.

What is the Miyawaki Forest?

The Miyawaki Forest is a unique afforestation method where native trees are planted close together, promoting rapid growth and biodiversity. It mimics the structure and function of natural forests, providing numerous environmental benefits.

Why is Landmark Cars investing in a Miyawaki Forest?

As part of its Corporate Social Responsibility (CSR) and commitment to sustainability, Landmark Cars aims to contribute positively to the environment and community. The Miyawaki Forest aligns with these goals by enhancing biodiversity, improving air quality, and promoting urban green spaces.

What is ROAR?

Landmark Cars is taking a stand for a greener future with their ROAR initiative, which stands for Reduce to Zero, Add Responsibly. This program focuses on minimizing their environmental footprint throughout their operations.

Where will the Miyawaki Forest be located in Ahmedabad?

The Miyawaki Forest will be located at a designated site in Ahmedabad, contributing to the city's green cover and providing a natural sanctuary for residents and wildlife.

How many trees will be planted in the Miyawaki Forest?

The Miyawaki Forest will comprise a diverse mix of native and fruit trees, with a target to plant 17,000 trees to create a dense and biodiverse ecosystem.

How will Landmark Cars maintain the Miyawaki Forest?

Landmark Cars will collaborate with Grow Billion Trees to ensure proper maintenance and care of the Miyawaki Forest. This includes regular watering, pruning, and monitoring to ensure the health and growth of the trees.

How can the community get involved in the Miyawaki Forest project?

The community can participate in tree planting events, volunteer for maintenance activities, or contribute to the project through donations or sponsorships. Regular updates and educational workshops will also be organized to engage and inform the community.

What are the environmental benefits of the Miyawaki Forest?

The Miyawaki Forest will act as a carbon sink, absorbing CO2 and releasing oxygen. It will also improve soil health, prevent soil erosion, and provide habitat for local wildlife.

How does the Miyawaki Forest contribute to Landmark Cars' sustainability goals?

The Miyawaki Forest aligns with Landmark Cars' sustainability pillars of Planet, People, and Prosperity. By creating a healthy planet and community through the Miyawaki Forest, Landmark Cars aims to achieve prosperity and contribute positively to society.

When will the Miyawaki Forest be inaugurated?

The Miyawaki Forest's work will start on the Earth Day (22-April-2024) and Major plantation drives will happen till World Environment Day. Stay tuned to Landmark Cars' official channels for updates on this exciting sustainability initiative.

Landmark Cars CSR

Landmark Cars demonstrates its commitment to corporate social responsibility (CSR) by engaging in various initiatives that benefit communities and the environment. Their CSR programs focus on education, healthcare, and environmental sustainability, making a positive impact on society while upholding ethical business practices.

Miyawaki Forest by Landmark Cars

The Miyawaki Forest initiative by Landmark Cars aims to create dense, native forests in urban areas. This method promotes biodiversity and enhances the local ecosystem. By planting a diverse range of native trees, Landmark Cars contributes to cleaner air, improved soil health, and a greener urban landscape.

Tree Plantation by Landmark Cars

Landmark Cars emphasizes the importance of tree plantation in its CSR initiatives. By organizing tree plantation drives, the company not only contributes to increasing green cover but also raises awareness about environmental conservation. These efforts aim to combat deforestation, mitigate climate change, and create a sustainable future.

RO.AR Initiative by Landmark Cars

Landmark Cars' RO.AR (Reduce to Zero, Add Responsibly) Initiative focuses on sustainable practices within the automotive industry. By reducing waste, optimizing resources, augmenting efficiency, and promoting reuse, Landmark Cars strives to minimize its environmental footprint and set industry standards for sustainability.

Landmark Cars' Green Initiative Project

The Green Initiative Project by Landmark Cars encompasses a range of environmentally friendly activities aimed at reducing carbon emissions and promoting green technologies. From electric vehicle adoption to renewable energy usage, this project drives Landmark Cars' transition towards a more sustainable and eco-friendly business model.

Corporate Sustainability by Landmark Cars

Landmark Cars integrates sustainability into its core business strategy, recognizing the importance of balancing economic growth with environmental responsibility. Through its CSR initiatives, Miyawaki Forest projects, and green technology adoption, Landmark Cars demonstrates a holistic approach to corporate sustainability, benefiting both the company and the community.