Group Landmark stands as a beacon of trust and integrity in the automotive industry. Our mission, "You Drive Us," goes beyond selling cars; it's about building relationships, understanding needs, and ensuring transparency at every touchpoint. With our core values of integrity, transparency, and trust, we strive to make every customer's experience memorable.

Community at Heart: Our commitment transcends the confines of our showrooms. We believe in fostering a sense of community and belonging. Through various initiatives, we actively engage in uplifting and contributing to the societies we operate in, enriching lives and creating lasting impact.

Taking Responsibility, Making an Impact: At Group Landmark, corporate social responsibility is not just a phrase; it's a philosophy we live by. With our guiding principle of "Take Responsibility & Make an Impact," we are dedicated to making a positive difference in the communities we serve.

Plantation Date

Project Commencement: 22nd April 2024 ( Earth Day )

Project Completion: 5th June 2024 ( World Environment Day )

Event Location 

6H58+95X, Shertha, Gujarat 382422

Forest Type

Creating a Green Legacy in Ahmedabad
In line with our commitment to environmental sustainability, Group Landmark is proud to announce its collaboration with Grow Billion Trees for the creation of a Miyawaki Forest in Ahmedabad. This initiative is a testament to our dedication to the Planet pillar of our CSR philosophy.

What is a Miyawaki Forest?
A Miyawaki Forest is a dense, native plantation method that promotes rapid growth and biodiversity. By planting native trees closely together, we aim to create a self-sustaining ecosystem that enriches the soil, enhances biodiversity, and sequesters carbon dioxide.

Why Miyawaki Forest?

• Biodiversity: Planting native trees promotes local biodiversity, supporting various flora and fauna.
• Carbon Sequestration: Dense plantation helps in capturing more carbon, aiding in climate change mitigation.
• Community Engagement: Involving local communities in tree plantation fosters a sense of ownership and pride.

Four Step Process of Planting a Miyawaki Forest:

1. Preparation and Analysis

• Site Analysis: Begin with a thorough analysis of the site, considering factors like soil type, water availability, and sunlight exposure. This analysis guides the selection of native plant species best suited for the location.
• Soil Preparation: Clear the area of weeds and debris. Loosen the soil by tilling and amend it with organic compost to enhance fertility and moisture retention.

2. Plant Selection and Planting

• Plant Selection: Choose native plant species that are fast-growing, drought-resistant, and indigenous to the region. Diversity is crucial to mimic natural forests and promote ecological balance.
• Planting Technique: Dig pits or trenches for planting saplings, ensuring each has enough space to grow. Plant at a high density, typically 3 to 5 times denser than traditional forests.

3. Care and Maintenance

• Mulching: Apply a thick layer of mulch around the saplings to suppress weeds, conserve moisture, and protect the soil from erosion. Mulch also enriches the soil as it decomposes.
• Watering: Initially, saplings need regular watering to establish their roots. Once established, they require less frequent watering, but regular monitoring remains essential.

4. Monitoring and Growth

• Regular Maintenance: Perform regular weeding, pruning, and pest control during the initial years. Miyawaki forests become self-sustainable as they mature but still require occasional maintenance.
• Monitoring: Keep track of the forest's growth and health, monitoring for signs of stress, disease, or pest infestations and taking timely action when needed.

Four Layers of a Miyawaki Forest

The Miyawaki method emphasizes creating a multi-layered forest that mimics natural forests to achieve rapid growth and high biodiversity. Here are the four layers typically found in a Miyawaki forest:

• Canopy Layer: This topmost layer consists of tall trees that provide the canopy. These trees are usually fast-growing species that can reach heights of 15 to 30 meters or more. They offer shade and protection to the layers below.
• Tree Layer: Beneath the Canopy layer is the tree layer, consisting of smaller trees and larger shrubs. These plants help fill in the gaps between the taller trees, contributing to the dense foliage that characterizes a mature forest.
• Shrub Layer: Below the canopy, the shrub layer includes smaller shrubs and bushes that provide additional structure and diversity to the forest. These plants play a vital role in attracting pollinators and providing habitat for various wildlife.
• Ground Layer: The lowest layer is the ground layer, comprising ground covers, ferns, and herbaceous plants. These plants help to retain moisture, suppress weeds, and protect the soil. They also contribute to the overall biodiversity by providing habitat for insects and microorganisms.

Each layer in a Miyawaki forest serves a unique purpose and contributes to the forest's resilience, biodiversity, and ecological functionality.

Trees Planted

 Our Commitment

• Transparent Monitoring: Each tree planted will be geo-tagged and monitored for growth, ensuring transparency and accountability.
• Community Involvement: We'll engage with local communities for tree plantation, fostering a sense of ownership and environmental stewardship.
• Educational Outreach: We'll organize workshops and sessions to educate people about the importance of native trees and biodiversity.

Tree Plantation Purpose

ROAR

Group Landmark is taking a stand for a greener future with their ROAR initiative, which stands for Reduce to Zero, Add Responsibly. This program focuses on minimizing their environmental footprint throughout their operations.

Reduce to Zero: This aspect likely targets minimizing waste and emissions. Group Landmark could be looking at areas like reducing paper usage, optimizing energy consumption in their dealerships, and exploring ways to minimize waste generated during vehicle servicing.

Add Responsibly: Here, the focus might be on incorporating sustainable practices. This could involve using eco-friendly materials in their dealerships, offering electric or hybrid vehicles, and potentially even exploring partnerships for responsible waste disposal or carbon offset programs.

Three Pillars of CSR
Our approach to CSR revolves around three pillars:

• Planet: Focusing on creating a healthier planet through sustainable initiatives.
• People: Investing in the well-being and growth of our communities.
• Prosperity: Striving for prosperity by ensuring the planet and its people thrive together.

SDG Goals Achieved 

The Miyawaki method can significantly help Group Landmark achieve several Sustainable Development Goals (SDGs). 

1. SDG 4: Quality Education

•  The Miyawaki forest creates an outdoor classroom and a natural learning environment, offering unique sensory experiences that cater to the needs of specially-abled children. It promotes environmental education by engaging students in hands-on learning about biodiversity, conservation, and nature, fostering awareness and a sense of connection to the environment.

2. SDG 3: Good Health and Well-being

•  The dense green forest improves air quality by absorbing pollutants and releasing oxygen, contributing to a healthier school environment. For specially-abled children, the presence of green spaces has therapeutic benefits, enhancing mental and physical well-being by providing a calming atmosphere and stimulating sensory experiences.

3. SDG 13: Climate Action

•  The Miyawaki method creates dense, fast-growing forests that effectively sequester carbon dioxide, thus helping mitigate climate change. This initiative allows Group Landmark to support climate action by reducing the carbon footprint of the school environment and contributing to broader climate resilience efforts.

4. SDG 15: Life on Land

• The Miyawaki plantation enhances local biodiversity by planting native tree species in a way that fosters rich ecosystems. This contributes to the conservation and restoration of terrestrial ecosystems, promoting biodiversity and sustainable land management practices.

5. SDG 11: Sustainable Cities and Communities

•  Establishing a Miyawaki forest on school grounds contributes to creating sustainable, inclusive communities by providing green spaces that benefit both the school and the surrounding community. It enhances urban greenery, reduces pollution, and makes cities and communities more inclusive and sustainable.

6. SDG 10: Reduced Inequalities

•  By planting on the land of a specially-abled children's school, this initiative directly supports inclusivity and social equity. It demonstrates a commitment to providing all children, regardless of ability, with access to green spaces and the benefits they offer, thereby contributing to the goal of reducing inequalities.

7. SDG 17: Partnerships for the Goals

•  The collaboration between Group Landmark, Grow Billion Trees, and the specially-abled children's school showcases the importance of partnerships in achieving sustainability goals. This joint effort supports SDG 17 by fostering partnerships that promote environmental sustainability, inclusivity, and community engagement.

ESG Goals Achieved

Environmental (E)

The Miyawaki forest directly contributes to environmental sustainability by enhancing biodiversity, improving air quality, and mitigating climate change. With 17,000 trees planted, the project significantly increases green cover, supports various species of flora and fauna, and sequesters carbon dioxide. This contributes to the long-term health of the local ecosystem and aligns with the company’s commitment to reducing its environmental footprint.

Social (S)

Socially, the project has a profound impact on the local community, particularly the specially abled children at the school. The forest provides a green space that will be used for educational purposes, promoting environmental awareness and hands-on learning. It also improves the well-being of students and staff by offering a peaceful, natural environment. Additionally, as the forest develops into a community park, it will enhance social cohesion and provide a recreational space for the local population, fostering a sense of community ownership and pride.

Governance (G)

From a governance perspective, the project exemplifies responsible corporate citizenship and effective stakeholder collaboration. Group Landmark’s initiative, executed in partnership with Grow Billion Trees, demonstrates strong governance practices by aligning with global sustainability standards and goals. The project’s transparent implementation and ongoing management reflect a commitment to ethical practices, accountability, and long-term sustainability. This initiative also supports the organization’s broader ESG strategy by contributing to community development and environmental stewardship.

Activities During Plantation Drive 

Refreshing Nature Walk

Embark on a rejuvenating guided walk through picturesque natural surroundings designed to invigorate your senses and refresh your mind. This immersive experience allows participants to connect deeply with nature, observing the beauty of flora and fauna, breathing in the fresh air, and experiencing the calming effects of the natural environment.

Guided by knowledgeable experts, the walk will include stops at significant natural landmarks, opportunities for mindful observation, and educational insights about the local ecosystem. Whether you're a nature enthusiast or simply looking to unwind, this walk promises to leave you feeling revitalized and more connected to the natural world.

Tree-Planting Activity

Join a meaningful and hands-on tree-planting activity that not only contributes positively to the environment but also provides a fulfilling sense of accomplishment. Participants will be guided through the process of planting various types of trees, learning about their specific roles in enhancing biodiversity, providing habitats for wildlife, and combating climate change.

This activity is a wonderful opportunity to engage in sustainable practices, understand the importance of reforestation, and leave a lasting impact on the local ecosystem. Whether you are an experienced gardener or a complete novice, this collaborative effort fosters a sense of community and environmental stewardship.

Interactive Session on Biodiversity Preservation

Participate in an engaging and interactive session dedicated to discussing the crucial strategies for preserving biodiversity. This discussion will bring together experts in the field, including ecologists, conservationists, and environmental advocates, to share their insights and knowledge.

Topics will include the importance of biodiversity, current threats to various ecosystems, and practical measures that can be taken to protect and enhance biodiversity in both local and global contexts.

Attendees will have the opportunity to ask questions, share their own ideas, and learn about innovative conservation efforts. This session aims to equip participants with the knowledge and inspiration needed to actively contribute to the preservation of our planet's rich and diverse biological heritage.

Summary of Plantation Activity

By implementing Miyawaki forests, Group Landmark can make significant strides toward achieving several SDG goals, particularly those related to environmental sustainability, community well-being, and responsible business practices. This approach not only contributes to the company’s sustainability initiatives but also enhances its reputation as a forward-thinking, socially responsible organization.