Growing Green, Empowering Farmers: Fareportal’s Agroforest CSR Drive

Fareportal India Private Limited, a leading travel technology company, has furthered its commitment to sustainability through a tree plantation initia Read more

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Growing Green, Empowering Farmers: Fareportal’s Agroforest CSR Drive

Fareportal India Private Limited, a leading travel technology company, has furthered its commitment to sustainability through a tree plantation initiative rooted in the agroforestry concept as part of its Corporate Social Responsibility (CSR) efforts. Recognizing the importance of environmental conservation and community upliftment, Fareportal has collaborated with agroforestry experts to plant trees that contribute to carbon sequestration and support local ecosystems and farmers' livelihoods.

This initiative aims to integrate tree plantations with agricultural landscapes, promoting biodiversity, soil enrichment, and sustainable farming practices. By planting fruit-bearing and native trees, Fareportal helps enhance farmers' income resources, reduce farming costs through natural soil improvement, and create an additional revenue stream. Agroforestry also supports water conservation, improves soil fertility, and provides crop shade, leading to higher agricultural yields and long-term sustainability.

Through this farmer-centric green endeavor, Fareportal reinforces its dedication to responsible business practices while fostering environmental restoration and economic empowerment in rural communities.

 

Project Planning & Execution

No of Trees: 2222 Trees

Plantation Location: Kherla, Block Sohna,  District Gurugram, Haryana. Pin-122102

Plantation Date: 10th March 2025

Name of Species: Amla, Guava, Sweet Lime, Lemon, Chiku, Mango, Jackfruit, Peach

Species Selection & Its Benefits

The initiative prioritises the planting of native tree species, ensuring high survival rates and fostering long-term ecological stability. By aligning tree selection with local market demand, the project enhances environmental sustainability and provides farmers with viable income opportunities. Farmer consent and participation play a crucial role in species selection, ensuring that the chosen trees integrate seamlessly with existing agricultural practices.

The selected species Amla, Guava, Sweet Lime, Lemon, Chiku, Mango, Jackfruit, and Peach offer diverse ecological and nutritional benefits. Amla and Guava are rich in vitamins and support community health. Sweet Lime and Lemon improve soil quality and act as natural pest repellents. Chiku aids in soil binding and enhances biodiversity. Mango and Jackfruit provide dense shade, support wildlife, and contribute to carbon sequestration. Peach attracts pollinators and adds aesthetic and ecological value. 

Overall, these species align well with agroforestry goals, fostering both ecological resilience and community well-being.

Beneficiaries Details

SN Farmer Name Google Location Village Name Plot Size Guava Planted Amla Planted Sweet Lime Planted Lemon Planted Chicku Planted Mango Planted Jackfruit Planted Peach Planted
1 Naresh Kumar Raghav https://shorturl.at/N0lvO Kherla 4 Acre 420 420 292 420 100 50 420 100

 

Planting Methodology and Its Advantages

Agroforestry: Fareportal’s tree plantation initiative is based on the agroforestry concept, a sustainable land management practice that promotes environmental conservation while supporting local sustainability efforts. This initiative contributes to long-term ecological balance while enhancing carbon sequestration and biodiversity. Agroforestry helps improve soil health, enhance water retention, and reduce soil erosion, ensuring sustainable land use. Additionally, it reduces dependence on chemical fertilisers, fosters natural pest control, and creates microclimatic benefits, such as temperature regulation, wind protection, and shade for companion crops.

Fareportal recognises agroforestry as a strategic approach to environmental sustainability, ecological restoration, and carbon footprint reduction. This initiative reinforces the company’s commitment to responsible environmental practices, contributing to a greener planet and a more sustainable future.

Advantages of Agroforestry

  • Increased Farmer Incomes: This approach helps in increasing the farmer’s income by as much as 3 times. Farmers benefit from diversified income sources, lifting economic resilience.

  • Improved Livelihoods: Agroforestry enhances farmers' resilience to economic and climate-related shocks by creating more sustainable and diversified farming systems.

  • Biodiversity Promotion: Agroforestry supports a diverse range of plants and animals, creating habitats for wildlife and improving ecosystem health.

  • Environmental Sustainability: This model reduces carbon emissions and promotes sustainable land management, aligning with SDG 13 (Climate Action) and SDG 15 (Life on Land).

  • Food Security: Agroforestry enhances agricultural productivity and food availability by integrating fruit-bearing trees with crops, contributing to SDG 2 (Zero Hunger).

  • Carbon Sequestration: Trees planted through agroforestry absorb carbon dioxide, helping reduce greenhouse gas emissions. 

  • Climate Resilience: Agroforestry helps mitigate climate change impacts by improving land productivity and fostering biodiversity.

  • Improved Soil and Water Management: Trees enhance soil fertility, reduce erosion, and increase water retention, resulting in more resilient farming.

Activities During Tree Plantation

As part of its commitment to sustainability, Fareportal marked a meaningful step in its green journey with a tree plantation drive held at Kherla, Block Sohna, District Gurugram, Haryana – 122102. The initiative was thoughtfully planned, considering the local soil and climatic conditions, and focused on planting native and ecologically beneficial species to restore green cover and enhance biodiversity. 

Earlier in March 2025, around 2,000 saplings had already been planted as part of the broader agroforestry initiative. To further this effort, a special event was organised where Fareportal employees actively participated alongside local farmers, planting an additional 200 saplings. The pits had been prepared in advance to ensure smooth execution, and the employees planted and watered the saplings with great care and enthusiasm. 

The atmosphere was filled with excitement, teamwork, and a shared sense of purpose. This hands-on initiative not only strengthened employee engagement and community bonding but also reaffirmed Fareportal’s dedication to environmental stewardship and collective action for a sustainable future.

 

Conclusion Elements

Impact

Direct Impact

Parameters Values References
No. of Trees Planted 2,222
Green Cover (Acres) 4
Fruit Production Potential (Tons/Year) 221
Income Generation Potential (Rs/Year) ₹5,102,800
Carbon Sequestration Potential (KG) 20 Small to medium-sized trees can sequester around 10–48 kilograms (22–106 pounds) of CO₂ annually.

https://growbilliontrees.com/blogs/knowledge/how-much-co2-can-one-tree-absorb
Carbon Sequestration by 2222 mature trees ( Tons/year) 221 Tons No. of Trees x Carbon Sequestration by 1 mature trees per year
Carbon Credit Equivalent 221 One carbon credit is equivalent to one tonne of carbon dioxide or the equivalent amount of another greenhouse gas.
Carbon Footprint of an avg Indian Citizen (Tons/Year) 1.8 https://www.iea.org/countries/india/emissions
Offsets Annual Carbon Footprint of (Adults) 25 Carbon offset by 2222 mature trees per year / Carbon Footprint of an avg Indian Citizen per year

(This impact analysis is forward-looking (An Agroforestry project matures in 3-5 years)

Reference for Annual Production and Income Estimates of 2222 Trees Planted

SN Fruit Fruit Selling Price/Kg Annual Production per tree (in Kgs) No. of Trees Planted Total Yield (in Tons) Total Income
1 Guava ₹20 120 420 50.4 ₹1,008,000
2 Amla ₹20 125 420 52.5 ₹1,050,000
3 Sweet Lime ₹20 120 292 35.04 ₹700,800
4 Lemon ₹30 40 420 16.8 ₹504,000
5 Chikoo ₹35 70 100 7 ₹245,000
6 Mango ₹35 100 50 5 ₹175,000
7 Jackfruit ₹25 120 420 50.4 ₹1,260,000
8 Peach ₹40 40 100 4 ₹160,000
Total 4.00 2,222 221.14 ₹5,102,800


Indirect Impact

Community Impact

  • Empowerment of Farmers: By providing training and resources for sustainable farming practices, agroforestry equips farmers with skills to enhance productivity and adapt to environmental changes.

  • Food Security: The integration of fruit-bearing trees and crops ensures a consistent food supply, improving nutrition and reducing hunger within the community.

  • Environmental Awareness: Community involvement in tree plantation fosters a sense of responsibility for environmental conservation and promotes sustainable practices in daily life.

  • Enhanced Social Equity: Agroforestry initiatives foster enhanced social equity by empowering marginalised farmers with sustainable livelihoods, bridging economic gaps, and promoting inclusive community participation in environmental conservation efforts.

  • Resilience to Climate Change: The diverse and sustainable nature of agroforestry helps communities mitigate the impacts of climate change, including extreme weather events, by stabilizing local ecosystems.

  • Health and Well-being: Green spaces created through agroforestry improve air quality and offer a healthier environment, contributing to the physical and mental well-being of the community.

Environmental Impact

  • Carbon Sequestration: Trees act as carbon sinks, absorbing significant amounts of CO2 from the atmosphere, helping to mitigate climate change and reduce greenhouse gas emissions.

  • Soil Health Improvement: Agroforestry enriches soil through organic matter from fallen leaves and roots, improving fertility, structure, and nutrient availability for crops.

  • Erosion Prevention: Tree roots stabilise the soil, reducing erosion caused by wind and water while protecting nearby agricultural fields and water bodies.

  • Biodiversity Conservation: By creating habitats for various species, agroforestry enhances biodiversity, supporting pollinators, beneficial insects, and native wildlife.

  • Water Cycle Regulation: Trees improve water retention, recharge groundwater levels, and reduce surface runoff, contributing to a more balanced and sustainable water cycle.

  • Microclimate Regulation: Agroforestry moderates temperature extremes, reduces wind speeds, and increases humidity, creating favourable conditions for crop growth and ecosystem balance.

 

Achievements

SDG Goals Achieved through Agroforestry

  • SDG 1: No Poverty – Fareportal’s initiative supports marginalised farmers by integrating fruit-bearing trees into agricultural landscapes, creating long-term income opportunities and enhancing economic resilience.

  • SDG 2: Zero Hunger – Agroforestry improves soil fertility, enhances crop productivity, and promotes sustainable farming, ensuring better food security for rural communities.

  • SDG 3: Good Health and Well-Being – The planted trees under Fareportal’s initiative contribute to air purification, reduced carbon emissions, and biodiversity enhancement, fostering a healthier environment for local communities.

  • SDG 4: Quality Education – Fareportal’s commitment to sustainability includes empowering farmers with knowledge on sustainable land-use practices, conservation, and climate-resilient agriculture.

  • SDG 5: Gender Equality – By encouraging inclusive participation in agroforestry, Fareportal’s Agroforestry initiative supports women’s involvement in sustainable farming and economic empowerment.

  • SDG 6: Clean Water and Sanitation – The planted trees enhance soil moisture retention, reduce water runoff, and aid groundwater recharge, ensuring better water conservation.

  • SDG 8: Decent Work and Economic Growth – Fareportal’s initiative creates jobs in tree planting, nursery management, and agro-processing, boosting local economies. Promoting sustainable agroforestry businesses fosters entrepreneurship and enhances financial resilience for farmers through diversified income sources.

  • SDG 9: Industry, Innovation, and Infrastructure – By supporting innovative agroforestry practices, Fareportal promotes sustainable agricultural infrastructure and long-term environmental impact.

  • SDG 10: Reduced Inequality – Fareportal’s initiative empowers small-scale farmers with alternative income sources and sustainable farming training, helping bridge economic disparities.

  • SDG 12: Responsible Consumption and Production – Fareportal’s commitment to sustainability ensures responsible resource use, promoting organic farming and reducing dependency on chemical inputs.

  • SDG 13: Climate Action – The planted trees act as carbon sinks, absorbing CO₂ emissions and helping mitigate climate change, aligning with Fareportal’s environmental responsibility goals.

  • SDG 15: Life on Land – By supporting reforestation and biodiversity conservation, Fareportal actively works towards restoring ecosystems and preventing land degradation.

  • SDG 17: Partnerships for the Goals – Fareportal’s collaboration with Grow Billion Trees highlights the power of strategic partnerships in driving sustainability, combining expertise, resources, and community engagement for a greener future.

ESG Achieved through Agroforestry

  • Environmental Impact: Fareportal’s tree plantation initiative integrates sustainable afforestation with ecological restoration, contributing to carbon sequestration, climate change mitigation, and improved air quality. By enhancing soil fertility, preventing erosion, and promoting groundwater recharge, the initiative ensures long-term ecological stability. The plantation also fosters biodiversity by providing habitats for wildlife and strengthening ecosystem resilience, reinforcing the company’s commitment to environmental conservation and responsible land stewardship.

  • Social Impact: Fareportal’s initiative not only strengthens business relationships but also creates a lasting environmental impact by promoting sustainability through meaningful contributions to nature. By integrating trees into agricultural systems, the project supports marginal farmers through improved soil productivity and alternative income sources from fruit yields. Additionally, the project fosters women’s employment by involving them in various stages of plantation and maintenance, empowering them with sustainable livelihood opportunities. The initiative also promotes environmental awareness and social responsibility among customers and local communities, aligning business success with sustainable development.

  • Governance Impact: Fareportal’s collaboration with Grow Billion Trees highlights its dedication to ethical governance, transparency, and measurable environmental impact. This initiative follows expert-led afforestation strategies, structured execution, and adherence to sustainability standards. By ensuring accountability, responsible corporate governance, and stakeholder trust, Fareportal sets a benchmark for sustainable business practices, reinforcing its commitment to corporate responsibility and environmental stewardship.

Building Communities

Fareportal’s agroforestry initiative goes beyond tree plantation; it strengthens rural communities by empowering farmers, fostering collaborations, and creating sustainable livelihoods. By integrating environmental stewardship with social impact, the project nurtures a sense of shared responsibility, driving long-term benefits for both people and the planet.

  • Empowering Farmers: Farmers were not just involved in the plantation process; they played an essential role in ensuring the trees thrive, benefiting from sustainable agroforestry practices that provide long-term economic and ecological advantages. This initiative empowered them with knowledge, resources, and an additional source of income, reinforcing their connection to environmental conservation and sustainable agriculture.

  • Fostering Partnerships: The initiative brought together Fareportal, Grow Billion Trees, and local farming communities, highlighting the power of collaboration in creating lasting environmental change. Through this partnership, the plantation was executed with expertise, precision, and a focus on long-term sustainability, ensuring that the trees not only grow but also contribute to biodiversity, carbon sequestration, and improved soil health.

  • Creating a Ripple Effect: As farmers witnessed the economic and ecological benefits of agroforestry firsthand, their enthusiasm encouraged neighbouring communities to adopt similar sustainable practices. This cascading effect expanded the initiative’s impact, turning a single project into a widespread movement for resilient and greener landscapes.

This initiative proved that environmental sustainability thrives when rooted in community effort. It’s not just about planting trees; it’s about planting hope, collaboration, and a shared vision for a greener tomorrow.

 

Commitment by Grow Billion Trees

  • Ensuring Tree Survivability: GBT prioritizes native species, continuous monitoring, and soil health improvement using organic fertilizers. These efforts ensure sustainable growth and benefit the farmers and communities.

  • Transparency & Accountability: GBT provides detailed reports on tree growth, survival rates, and carbon benefits, using geo-fencing and regular updates to maintain transparency and effectiveness.

  • Sustainable Plantation Efforts: GBT implements projects that balance environmental, social, and economic goals, addressing urban heat islands and degraded farmlands. These efforts promote ecological balance, livelihoods, and long-term climate resilience.

  • Enhancing Ecosystem Health: By selecting native species and creating diverse habitats, GBT enhances biodiversity and ecosystem resilience, ensuring long-term ecological health and supporting wildlife.

  • Long-Term Impact: GBT’s initiatives tackle environmental challenges, enhance rural livelihoods, foster climate resilience, and promote sustainable development while reducing carbon footprints.

 

Acknowledgment

We at Grow Billion Trees extend our sincere gratitude to everyone who played a role in the success of the agroforestry plantation project in Kherla, Gurugram, Haryana. This initiative, which harmonises environmental conservation with community empowerment, would not have been possible without the collective dedication of visionary organisations and passionate individuals.

To Fareportal: Your dedication to sustainability is commendable, and your commitment towards environmental sustainability through the successful plantation of 2222 trees in Kherla, Gurugram, under agroforestry. This initiative has significantly contributed to enhancing green cover, supporting marginal farmers, improving biodiversity, and promoting long-term ecological and community well-being. Fareportal’s dedication to responsible corporate citizenship and sustainable development is truly commendable and instrumental in building a greener and healthier future. Your involvement not only helps reduce carbon footprints but also strengthens ecosystem resilience and enhances community well-being.

To Mr. Naresh Kumar Raghav: Your trust and commitment to adopting agroforestry practices have been inspiring. By integrating fruit-bearing trees into your farming systems, you have not only enhanced the land's fertility but also contributed to sustainable agricultural practices. Your efforts to improve the ecosystem and the livelihoods of future generations are commendable. We are honoured to be part of this transformation and are excited to see the positive impact you continue to make.

To Our Ground Partners and Volunteers: Your expertise, passion, and tireless efforts have ensured the successful execution of this project. Through our collective dedication to sustainability, we have demonstrated that strategic partnerships and shared environmental responsibility can lead to tangible, long-term benefits for people and the planet.

Through this collaborative effort, we have taken meaningful steps toward restoring ecosystems, strengthening rural economies, and promoting responsible environmental stewardship. This marks the beginning of an enduring commitment to a greener, more sustainable future, and we look forward to continuing this journey together.

Thank you for your unwavering support and dedication to sustainability.

 

Closing Remarks

We are proud to have partnered with Fareportal India Pvt Ltd in their meaningful CSR initiative carried out under the agroforest concept. By integrating trees into agricultural landscapes, this project goes beyond environmental conservation to create sustainable rural development and lasting community impact.

Implemented in collaboration with Grow Billion Trees, the initiative strengthens biodiversity, enriches soil health, conserves water, and combats climate change through natural carbon sequestration. With farmers leading the plantation activities, it also fosters economic empowerment by providing additional income sources from timber and fruit-bearing trees, supporting livelihoods alongside ecological balance.

By embracing agroforestry principles, Fareportal showcases how corporate responsibility can simultaneously nurture the planet and uplift communities. This initiative not only aligns with ESG and SDG goals but also sets a benchmark for sustainable business practices that leave a positive legacy for future generations.

A heartfelt thank you to all who contributed to this effort. Together, let’s continue to cultivate greener lands, stronger communities, and a more sustainable tomorrow one tree at a time.

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Fareportal isn’t just about connecting travelers; it’s about connecting businesses with farmers too! Through its agroforest initiative, Fareportal empowers local farmers by giving them additional income streams from fruit, timber, and medicinal plants. These trees do more than just look pretty—they reduce farming costs, enrich soil, and provide long-term financial security. Instead of a handout, this initiative offers a hand-up, helping farmers grow their businesses alongside their crops. Now that’s what we call planting seeds for success!

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Who says corporations only care about profits? Fareportal is flipping that narrative by showing that corporate responsibility can be green—literally! With its tree plantation drive, the company proves that businesses can give back to the planet while still thriving. By investing in agroforestry, Fareportal is demonstrating that corporate sustainability isn’t just a trend; it’s a necessity. Trees absorb carbon, improve soil, and create a healthier environment, ensuring that future generations can breathe easy. Now that’s a business model worth rooting for!

7. Trees as a Solution to Climate Change

Forget capes—trees are the real heroes in the fight against climate change! Fareportal India Pvt Ltd understands this and is investing in agroforests to combat rising temperatures and environmental degradation. Trees absorb greenhouse gases, prevent soil erosion, and improve water retention. In simple terms, they are nature’s air purifiers, climate coolers, and soil protectors, all rolled into one. By planting more trees, Fareportal isn’t just making travel sustainable; it’s making the planet livable.

8. Fareportal and SDG Alignment for a Greener Future

Sustainable Development Goals (SDGs) aren’t just for policy makers—Fareportal is making them a reality! Through its agroforest plantation initiative, the company aligns with multiple SDGs, including climate action, life on land, and no poverty. Trees don’t just fight climate change; they empower farmers, improve food security, and create a ripple effect of sustainability. By investing in this initiative, Fareportal is proving that companies can be both profitable and purposeful. Because when business meets sustainability, everyone wins!

FAQ

What is Fareportal India Pvt Ltd’s tree plantation initiative?

Fareportal India Pvt Ltd’s tree plantation initiative is a CSR-driven effort focused on agroforestry. Through this program, we plant trees in agricultural landscapes to enhance biodiversity, improve soil health, and support local farmers. By integrating trees into farming systems, we help farmers boost their income while contributing to climate action. Our partnership with Grow Billion Trees ensures sustainable execution, making the planet greener while empowering rural communities.

How does Fareportal’s agroforest initiative benefit farmers?

Our agroforest initiative directly benefits farmers by providing them with an additional source of income from fruit-bearing and timber trees. These trees improve soil fertility, reduce water consumption, and lower farming costs by decreasing dependence on synthetic fertilizers. By promoting sustainable land use, we help farmers achieve long-term financial stability. Agroforestry also shields crops from extreme weather, making farms more resilient.

What environmental impact does Fareportal’s tree plantation initiative have?

Our tree plantation initiative significantly contributes to environmental sustainability by improving air quality, conserving water, and reducing soil erosion. Trees act as natural carbon sinks, absorbing CO₂ and helping combat climate change. Agroforests enhance biodiversity by creating habitats for wildlife and supporting local ecosystems. By focusing on sustainable reforestation, we are actively restoring degraded lands and fostering a healthier planet.

How does Fareportal ensure the success of its agroforestry program?

We ensure the success of our agroforestry program by partnering with expert organizations like Grow Billion Trees. Farmers are engaged from the start, and the plantation sites are carefully prepared before saplings are planted. Regular monitoring ensures healthy tree growth, and farmers receive guidance on best agroforestry practices. By taking a farmer-centric approach, we create long-term environmental and economic benefits.

How does tree plantation help in carbon offsetting?

Trees are nature’s best carbon absorbers, capturing CO₂ from the atmosphere and reducing greenhouse gases. Through our agroforestry initiative, we actively contribute to carbon offsetting by planting trees in strategic locations. These trees not only improve air quality but also support sustainable agriculture by enriching soil and conserving water. Every tree planted under our initiative helps create a more balanced and healthier environment.

Which Sustainable Development Goals (SDGs) does this initiative support?

Fareportal’s agroforest initiative aligns with multiple SDGs, including Climate Action (SDG 13), Life on Land (SDG 15), and No Poverty (SDG 1). It also supports Decent Work and Economic Growth (SDG 8) by creating new income opportunities for farmers. By improving biodiversity and environmental sustainability, our initiative strengthens global efforts toward a greener and more resilient future.

How does Fareportal India Pvt Ltd balance business with sustainability?

At Fareportal, we believe in responsible business practices. While we lead in travel technology, we also invest in sustainability through tree plantations. By supporting agroforests, we reduce our environmental impact while contributing to rural development. Our efforts showcase that companies can be both profitable and purpose-driven. By integrating sustainability into our operations, we create long-term value for people and the planet.

Why is agroforestry better than traditional afforestation?

Agroforestry offers multiple benefits over traditional afforestation by integrating trees with agriculture. Unlike monoculture plantations, agroforestry improves soil fertility, prevents erosion, and enhances biodiversity. It also provides direct economic benefits to farmers by allowing them to grow food alongside trees. Our initiative supports this sustainable model, ensuring that both the environment and rural communities benefit from long-term ecological and financial gains.

How does Fareportal’s initiative support biodiversity?

Our tree plantation initiative creates a rich and diverse ecosystem by planting various native species. These trees provide food and shelter for birds, insects, and wildlife, restoring ecological balance. Agroforests encourage pollination, enhance soil health, and help maintain a natural pest control system. By supporting biodiversity, we contribute to a sustainable environment where different species thrive together.

How can other businesses contribute to sustainability like Fareportal?

Businesses can contribute to sustainability by integrating environmental and social initiatives into their operations. Supporting agroforestry, reducing carbon footprints, and engaging in responsible CSR activities are great ways to make a positive impact. At Fareportal, we set an example by investing in tree plantations and empowering farmers. We encourage other companies to follow suit and take meaningful action toward a greener future.