Pernod Ricard India, a subsidiary of Pernod Ricard, one of the world's leading spirits and wine companies, has collaborated with Grow Billion Trees to initiate an Agroforestry project. This joint endeavor aims to promote environmental sustainability while enriching the lives of local communities. By planting trees on special occasions, such as birthdays, Pernod Ricard India and Grow Billion Trees are fostering a greener environment and creating cherished memories for their employees.

Tree Plantation Address

Located at Sahayadri Van, Girvi, Satara, Maharashtra, PIN 415523, the chosen plantation site reflects Pernod Ricard India's dedication to fostering agroforestry and supporting local farmers. This initiative aims to increase farm income and enhance the biodiversity of the area.

Forest Type: Agroforestry

The Agroforestry project initiated by Pernod Ricard India and Grow Billion Trees focuses on planting a variety of fruit-bearing trees, including Mango, Guava, Sapota, Jackfruit, and Coconut. By integrating trees into agricultural landscapes, this project aims to provide multiple benefits to farmers while promoting biodiversity conservation.

By enhancing farm income and increasing the diversity of crops, Pernod Ricard India aims to contribute to the socio-economic development of the region while fostering environmental sustainability.

Activities During Plantation Drive

Tree-Planting Activity:

Guided by knowledgeable professionals, participants will take part in planting trees. This hands-on activity allows individuals to contribute directly to the creation of green spaces, fostering a deeper connection with nature.

Engagement Sessions:

Experts will lead interactive discussions on topics such as biodiversity conservation and ecological balance. These sessions aim to educate participants about the importance of preserving our natural environment and inspire them to take proactive steps towards sustainability.

Total Trees Planted

(Total: 98 trees planted)

Mango Trees

Mango trees are valued for their delicious fruit and shade-providing qualities. By planting Mango trees, Pernod Ricard India aims to support local agriculture and provide nutritious food sources for communities.

Guava Trees

Guava trees are known for their resilience and nutritional value. By planting Guava trees, Pernod Ricard India contributes to food security and promotes healthy eating habits among local residents.

Sapota Trees

Sapota trees, also known as Chikoo, produce sweet and juicy fruits. By planting Sapota trees, Pernod Ricard India enhances agro-biodiversity and supports sustainable farming practices.

Jackfruit Trees

Jackfruit trees are valued for their versatile fruit and timber. By planting Jackfruit trees, Pernod Ricard India promotes agroforestry and provides economic opportunities for farmers.

Coconut Trees

Coconut trees are known for their multiple uses, including food, oil, and fiber. By planting Coconut trees, Pernod Ricard India contributes to the livelihoods of farmers and promotes sustainable agriculture.

Tree Plantation Purpose

Pernod Ricard India's agroforestry initiative is designed to support environmental sustainability and enhance community well-being, aligning with the United Nations' Sustainable Development Goals (SDGs):

Goal 15: Life on Land

By promoting agroforestry, Pernod Ricard India aims to conserve biodiversity and restore ecosystems in rural areas, contributing to the sustainable management of terrestrial habitats.

Goal 1: No Poverty

By increasing farm income through agroforestry, Pernod Ricard India supports poverty alleviation efforts and promotes economic empowerment among rural communities.

Goal 2: Zero Hunger

By diversifying agricultural production and promoting fruit-bearing trees, Pernod Ricard India contributes to food security and improved nutrition in rural areas.

Goal 13: Climate Action

The agroforestry project helps mitigate climate change by sequestering carbon dioxide and promoting sustainable land management practices.

Goal 17: Partnerships for the Goals

Pernod Ricard India emphasizes the importance of collaboration with organizations like Grow Billion Trees to achieve shared sustainability objectives and create lasting positive impacts on the environment and society.

Advantages of Agroforestry

Enhanced Farm Income

Agroforestry diversifies income sources for farmers and reduces their dependence on a single crop, thereby improving their resilience to market fluctuations and climate change.

Promotion of Biodiversity

Agroforestry systems support a wide range of plant and animal species, enhancing ecosystem resilience and contributing to biodiversity conservation.

Soil Health Improvement

Tree roots improve soil structure and fertility, leading to enhanced water retention and nutrient cycling, which benefits crop productivity and long-term land sustainability.

Summary of Plantation Activity

In conclusion, Pernod Ricard India's Agroforestry initiative, in collaboration with Grow Billion Trees, reflects their commitment to environmental sustainability and community development. By planting fruit-bearing trees and integrating them into agricultural landscapes, Pernod Ricard India aims to create lasting positive impacts on rural livelihoods and ecosystem health. Through strategic partnerships and innovative approaches, Pernod Ricard India is contributing to a greener, more resilient future for generations to come.